Category: social media marketing

Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. By creating and sharing engaging content, businesses can attract new leads, convert them into customers, and continue to nurture those relationships to turn customers into advocates. While social media marketing may seem like a relatively new concept, it’s actually been around for quite some time. In fact, the first known use of social media for marketing purposes dates back to 1997 when Hotmail launched their “Get your free e-mail at Hotmail” campaign. This was followed by the launch of Google AdWords in 2000, which allowed businesses to display ads next to relevant search results. Since then, social media marketing has only continued to grow in popularity and importance. In 2010, Facebook surpassed 500 million active users and continues to be one of the most popular social networking sites today with over 2 billion monthly active users. Twitter also boasts over 320 million monthly active users while LinkedIn has over 500 million members in 200 countries. Clearly, social media is a powerful tool that businesses can no longer afford to ignore. But what exactly is social media marketing? And how can businesses use it to achieve their goals? Let’s take a closer look.