Category: seo

SEO stands for “Search Engine Optimization”. It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines. It is a technique used to improve the visibility and ranking of a website on search engine results pages (SERPs). SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. The term covers a wide range of strategies that can be used to improve a site’s visibility and ranking in SERPs. Common SEO techniques include using keywords and keyword phrases, backlinking, link building, optimizing title tags and meta descriptions, creating compelling content, improving site speed and mobile friendliness, and more. SEO is an ever-evolving field that requires constant updates and changes as the algorithms that power search engines are updated frequently. As a result, SEO practitioners need to keep up with the latest trends and developments in order to ensure their sites are visible and ranking high in SERPs.